Campari Virtual Experience

Developed at Arc’s Design Agency as an experimental project for Campari, this immersive VR experience was conceived as a 360-degree brand exploration. The goal was to translate the brand universe into a fully virtual environment, allowing users to interact with its core products, discover signature cocktail recipes, explore retail shelf scenarios, and engage with interactive brand-driven games. I contributed to the 3D modeling and development of the virtual spaces, helping shape a cohesive and dynamic digital ecosystem. The project demonstrates how immersive technologies can amplify brand storytelling and transform product communication into an engaging experiential journey.